The Knot

An all-in-one wedding planning website and app that helps couples plan for their weddings without hiring a wedding planner or getting stressed out in the process.

Product Design
Art Direction
Illustration

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We wanted to help couples plan their weddings without needing to hire a wedding planner.

Through testing we discovered that couples are extremely stressed when planning and they don’t know when they should be doing certain to-do list tasks. They want expert up to the minute guidance but hiring a wedding planner is expensive.

 
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We built an onboarding quiz and ‘dashboard’ for newly engaged couples. The quiz captured all of the necessary information that we needed in order to create a customized web experience. Everything from what vendors were close to them and what the weather was like near their wedding venue. We also added moments of delight across the experience to keep them get excited since wedding planning can be daunting and stressful.

 
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Kate Massot The Knot Website
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Design Library Elements

Streamlined design systems

Myself and the design leads from across The Knot collaborated daily to improved cross-functional collaboration between research, tech, and design teams and to increase efficiency by building streamlined, award-winning design systems.

 

Example: Dashboard Navigation between all tools

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Illustrations

Loose brush strokes mimic
The Knot’s logo

In our guerilla testing one thing kept coming up again and again — “what’s actually in the bars?” People want to know that what they’re eating is exactly what companies say it is. They’re sick of reading Yellow coloring on the side of a label. We focused on this for our imagery and made sure to get the beauty of each individual ingredient that’s in every bar.

 
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c. Kate Massōt 2020