Theory

Theory’s classic silhouettes — refined by current trends and interesting fabrics — are pieces that remain relevant season after season. We tried to weave this timelessness across the brand & web experience.

Visual Design
UI/UX Design

 
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While working at MILK I designed the visual and web presence for Theory. With Creative Director Hélène Zünd we worked to create a timeless font and design system that could easily adapt to all of Theory’s seasonal styles, and also elevated the brand’s online presence so that it captured the essence of Theory’s physical stores.

 
 
 
 
 
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c. Kate Massōt 2020