Lucia
Pearl
A small jewelry business based in Providence, RI selling unique, statement jewels designed for everyday empowerment.
Brand Identity
Brand Strategy
Creative Direction
Product Desig
The visual identity needed to reflect Lucia Pearl’s balance of tradition and modernity. A warm, neutral palette paired with clean typography creates a sense of quiet confidence. Subtle textures and elegant layouts ensure every brand touchpoint, from packaging to web design, feels like an extension of the jewelry itself—timeless, sophisticated, and inviting.
Brand strategy
Jewelry for everyday empowerment
Lucia Pearl is a modern jewelry brand that balances contemporary aesthetics with classic elegance. Designed for those who appreciate understated luxury, each piece is crafted with precision, blending heirloom-quality materials with a fresh, modern perspective. The brand’s identity is built on refined minimalism—effortless, intentional, and deeply personal.
Product Design
E-Commerce With a Seamless, Editorial Feel
The website isn’t just a store—it’s a curated experience. Designed with storytelling in mind, it guides visitors through the world of Lucia Pearl with fluid navigation, immersive photography, and thoughtful UX choices. A balance of negative space and refined typography mirrors the jewelry’s delicate yet bold aesthetic, making browsing and purchasing effortless.
Art Direction
A Cohesive, Aspirational Brand Presence
Beyond digital, Lucia Pearl’s brand comes to life through high-end packaging, refined print materials, and immersive campaign visuals. Every touchpoint, from thank-you cards to product inserts, is designed to reinforce the brand’s sense of quiet luxury. The tactile experience matters just as much as the digital one—every detail is considered.
From web design to packaging, every element works together to build an aspirational yet approachable brand. Lucia Pearl is about more than jewelry—it’s about timeless style, personal expression, and effortless elegance. The result is a brand experience that feels as considered as the pieces themselves.
